FreelanceHub

The Challenge

FreelanceHub connects skilled freelancers with businesses. Their top freelancers were increasingly approached for enterprise projects, but there was a catch: enterprise clients required E&O (Errors & Omissions) insurance.

The problem was twofold:

• Individual E&O policies are expensive ($1,500-5,000/year)
• Most freelancers do not understand insurance requirements

Freelancers were losing high-value projects because they could not meet enterprise procurement requirements. FreelanceHub was losing the associated platform fees.

The Insight

FreelanceHub realized they had a unique advantage: they could aggregate insurance purchasing power across thousands of freelancers and negotiate better rates than individuals could get on their own.

More importantly, they could make insurance a seamless platform benefit rather than a confusing add-on.

The Solution

FreelanceHub launched "ProShield" using CoverKit's professional liability API:

// Check if freelancer has active ProShield coverage
async function getFreelancerBadges(freelancerId) {
  const freelancer = await db.freelancers.get(freelancerId);

  const badges = [];

  // Check ProShield status
  const coverage = await coverkit.policies.list({
    metadata: { freelancerId },
    status: 'active',
    product: 'professional_liability',
  });

  if (coverage.data.length > 0) {
    badges.push({
      name: 'ProShield Verified',
      icon: 'shield-check',
      coverage: coverage.data[0].coverage.limit,
      tooltip: 'This freelancer carries E&O insurance',
    });
  }

  return badges;
}

// Enterprise clients can filter for insured freelancers
async function searchFreelancers(filters) {
  const query = db.freelancers.where(filters.skills);

  if (filters.requireInsurance) {
    query.join('active_coverage');
  }

  return query.execute();
}

The ProShield Program

FreelanceHub structured ProShield as a tiered benefit:

The Results

Enterprise Project Growth

ProShield-verified freelancers saw dramatic increases in enterprise project opportunities:

• 3x more enterprise project invitations
• 65% higher average project value
• Enterprise clients specifically filter for insured freelancers

Platform Revenue

The ProShield program created a new revenue stream while increasing GMV:

• 12,000 freelancers enrolled in paid tiers
• $3.2M in insurance-related annual revenue
• 28% increase in platform GMV from enterprise projects

Freelancer Satisfaction

Freelancer NPS increased by 42 points after ProShield launch. Top freelancers cited it as a key reason for platform loyalty.

Key Takeaways

• Platforms can aggregate insurance buying power to offer better rates
• Insurance as a benefit increases platform stickiness
• Visible trust signals (badges) drive marketplace quality
• Tiered programs allow monetization while providing value